ALORA: Percebendo a Gestão de Conteúdo.

Alora - Comércio Importação Artigos DecorativosAlora partilha a sua experiencia sobre a utilização de aplicações de gestão de conteúdo para alinhar, de uma forma mais dinâmica, o conteúdo do website com os objectivos estratégicos da empresa.

Quem é ALORA?
Alora é uma empresa portuguesa , que iniciou a sua actividade em 1989 e é especializada em importação de artigos de decoração , brinde , e artigos para floristas . As instalaçõe estão localizadas em Alfena, perto do PORTO, onde poderá visitar o show- room, com mais de 1000 produtos em exposição.

Alora é uma empresa de grande prestígio a nível nacional, estando presente nas melhores feiras e exposições do país.

Percebendo a Gestão de Conteúdos?
Nestes dias todas as empresas tem um website. Se não o tiver, não é considerada uma empresa “verdadeira”. Na maioria das vezes a gestão de conteúdo do website fica com a empresa que o desenvolve, muitas vezes sobre um pagamento anual de manutenção. Este esquema já não é viável e é importante a gestão de conteúdo ficar do lado dos profissionais da empresa.

As razões fundamentais são as seguintes:

  • não existem pagamentos anuais de manutenção
  • a informação é alterada directamente por um profissional da empresa garantindo uma informação sempre actualizada e fiável a nível terminologia técnica.
  • desta forma a informação que apresenta o website está sempre alinhada com os objectivos estratégicos da empresa.

Que funcionalidade básica deve permitir a aplicação de Gestão de Conteúdo?
A aplicação de gestão de conteúdo, para actualização do websites, básicamente deve apresentar a seguinte funcionalidade:

  • Utilizador e palavra passe para garantir a segurança das alterações a efectuar no website. Desta forma só uma pessoa devidamente autorizada poderá realizar as alterações.
  • Alteração de texto, imagens, cores, e vídeos quando aplicável.

Conheça mais sobre a Alora

Utiliza algum dos nossos serviços/produtos? Escreva-nos

Share this Post!

Have You Ever Succeeded in a Project Without a Sponsor?

How many times a Project Manager has had the feeling that he/she is the only one interested in keeping a project alive providing results? A Project Manager might deliver the desired results of a project without a Sponsor but that will cost him/her a lot of time, effort, mistakes, frustrations and perhaps also some enemies on the way. The absence or the inappropriate selection of a sponsor is one of the main reasons for a project to fail.

The sponsor role in a project is key for its success. But what’s a sponsor? Why is this role so important?

The sponsor is the person engaged and ultimate accountable for the project, who lives for the project, who will fight against the wind to get the project achieved its goals, who will get hurt if the project fails, who will push to get the resources needed to get the desired results and finally who will ensure the project remains viable and aligned with the company’s vision and strategies.

A Project Manager not only needs to have a sponsor, he/she ultimately needs the “right sponsor” for the project and not just a name to fill in the project organization chart. This is an active role that requires to be filled normally by a Senior Manager, closest to the project, interested on the project’s goals and with the time to dedicate to it. Ideally this person should have knowledge of Project Management practices, understanding not only the scope and outcomes of the project but also all deliverables and the Project Management documents that support it.

Having the right level of commitment from the Sponsor is also very important; the Sponsor should be there when problems/conflicts are originated and/or the Project Manager needs his/her support to move on with the planned activities as blockers are presented on the project development.

On the other hand, the Project Manager may not have all the information about the strategy and the vision of the company; this may cause project’s results getting into a wrong path.

Before accepting any mandate to start working on a project, always asks for a Project Sponsor; this will save you lot of troubles since the beginning and will let you set the right expectations upfront.

Share this Post!

A ECOFLOAT explica “porque é importante ter a gestão de encomendas on-line”

Ecofloat - Soluções para escritório, Lda.A EcoFloat fala sobre a importância da “gestão de encomendas on-line” como estratégia para um crescimento rápido do negócio e consolidação das relações com os clientes.

A ECOFLOAT – Soluções para Escritório, Lda. dedica-se à Reciclagem e Comercialização de Cartuchos de Informática assim como de Consumíveis de Impressão Originais entre outros Artigos de Escritório. O segmento de mercado prioritário é a revenda e o cliente empresa.

O início
O projecto de encomendas on-line surgiu alguns anos atrás como uma maneira de crescimento rápido e de consolidação com as relações de clientes.
A oportunidade que oferece a Internet como meio de interacção com os clientes é única, no entanto, isto não significa que não exista muito trabalho a fazer para que um projecto desta dimensão. É necessário manter uma base de dados actualizada, monitorizar diariamente e frequentemente o email, dar respostas rápidas aos clientes, distribuir internamente as tarefas, e finalmente levar o produto ao cliente.
A chave de este tipo de projecto é: trabalho, rigor e persistência.

Encomendas on-line: Importância Fundamental
As encomendas on-line têm uma importância fundamental para a EcoFloat uma vez que permitem:

  • Separar as fases do processo da prestação do serviço;
  • Melhorar a comunicação quer ao nível do volume de informação quer ao nível da oportunidade da mesma;
  • Automatizar a relação com clientes

Conheça mais sobre a ECOFLOAT

Utiliza algum dos nossos serviços/produtos? Escreva-nos

Share this Post!

How Can You Transform A Corporate Vice Into Good Habits Allowing More Growth To Your Company?

What is corporate vice?
This is the best definition of vice I found: “Vice is the habitual use of anything harmful to us”. Most of us associate the term vice to drugs, cigarettes or alcohol, but vices are present in most companies sometimes considered a normal attitude which makes this a problem very difficult to resolve.

There are many vices that we see at work, some of them are still enforced or awarded by bosses and colleagues at work … to name a few: aggression, ambition, greed, slander,
jealousy, anger, nonconformity, envy, slander, workaholic, lying, idleness, pride, abuse, vanity, games, interruptions, etc.. Many perhaps don’t even realize that, for example, aggression, workaholic, interruptions or playing at work are vices … many others even think they have no vices at all!. It is certain that vices are harmful to people who suffer them, and sometimes one or two of their vices darken their virtues.

Vices can kill a company. The behaviour of teamwork with vices is completely detrimental to the proper functioning of the company.

Teamwork’s customers, suppliers, friends and relatives start talking about the displeasure of working in this or that company, and when this kind of “marketing” starts, the result is often going out of business.

How to avoid corporate vices?
Vices must be treated as business diseases. Getting rid of them is difficult, complex and requires will. Hot to fight them?

  • Self-examination. The best way, without doubts, is starting with self-examination. At corporate level is necessary to evaluate all habits that are executed in the day-to-day activities.
  • Replace a vice with a good habit. This takes time, and must be done slowly, because is the better way of facing and defeating a vice. This habit must be part of the corporate best practices, enforcing its development in existing and new co-workers. One option could be to introduce the habit in the performing evaluation.
  • Discipline and rigor, are the key to transform vices into virtues.
  • Create a positive synergy in the workers that are incorporating renewed attitudes in their day-to-day habits.

Sometimes, the efforts are unsuccessful in the objective of eliminating vice from some co-workers. That being the case…is time to rethink the continuity of them in the company. Firing an employee for having inadequate behaviours can be, most of the time, the right thing to do, when chances were given to rectify that behaviours and that chances were not well accepted or used.

However, the worst danger is when the vices are present in the corporate’s top positions. The company never will reach the optimum development level, and sooner or later, the customers will start leaving by lack of professionalism and good behaviour.

“A business is successful to the extent that it provides a product or service that contributes to happiness in all of its forms.”Mihaly Csikszentmihalyi

Share this Post!

Minimalistic Presentations: Focus The Audience’s Attention On You

We all know there are a lot of training courses about making presentations: ” how to make good presentations?”; “how to impact your audience with great presentations?”; and so on.

It is common in training courses, seminars and congress, to see the speakers using presentations with a high number of slides, and in many cases I have found they measure the duration of the event by the number of slides. Speakers invest most of their time in things like: choosing templates, decorating with forms (rectangles, squares etc), adding diagrams, graphics and images to complete the information. I know people who worked up to 5 days to create a two-hour presentation.

My point is: this is the worst kind of presentation you could possible make.

You have to invest your efforts teaching the audience about your topic and not making your presentation looking great.

The only thing that differences you from another speaker is the way you transmit your information. For that reason you have to focus the audience’s attention on you, on your words and not in your presentation.

So, here is how to make a minimalistic presentation:

  • Prepare good material for your audience, like an e-book. This kind of material can be distributed to the audience and serve as a support after the presentation. If you make a sales event you can prepare marketing material about your product.
  • Make your presentation with as few slides as possible. Check some presentations of Steve Jobs; he keeps his audience hanging on his words and in the product that he is presenting. Gary Vaynerchuk, for example, in the last FOWA event did a presentation with only one slide, “a contact slide”, during the event he spoke and focused the audience’s attention in his words, “a very excellent speaker”.
  • Teach your audience. Teach, explain, make exercises and keep your audience enthusiastic.

Make your next presentation with minimalistic approach, and it will stick around longer!!

Share this Post!