Why Innovation is Essential to Every Business

Why Innovation is Essential to Every Business

Bringing Creativity and Business Value Together

The skill to Innovate has always been a most valuable asset when it comes to business. However, it seems the rise of User-Centered Design and the concern for creating Value in our solutions has brought our awareness on this matter to an all-time high.

Innovation demands a deep understanding of human needs, and an ability to think outside the box in an increasingly competitive world. It seems to be the key to a successful project, and it is quickly becoming a necessity for employees no matter what field they are in.

How Your Business Changes the Way People Live

To Innovate is to understand socio-cultural progress and find new creative new solutions to current needs.

We must understand this is different to analysing trends: these are visible and are already happening. Our goal as an Innovative Business is to instead find new possibilities that are consistent to the evolution our socio-cultural surroundings, and create products and services that can better satisfy current needs.

Innovation-driven solutions have the power to redefine dominant meanings and values, by having a disruptive impact on the industry, which is what we see as breakthroughs.

Innovation is essential to every business, because the power to change a product’s meaning and the possibility attribute a new value to people’s lives is what motivates change, and ultimately, what pushes society forward.

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Jessica Triana

Jessica Triana

Jessica Triana is a Designer and Illustrator with the title of Master of European Design (MEDes). Focused in the areas of Innovation, Human-Centered Design, and Sustainability, she combines Design Thinking and Gamification methodologies with her problem solving skills.